The Zig Zag Principle
“Zig Zag” your way to success! The Zig-Zag Principle presents a proven method for achieving business goals by “zig-zagging”—making flexibility, bootstrapping, and the creation of multiple opportunities central to overall strategy. Because it’s better to be prepared fo. read more...

Toes Turn Purple
In this joint effort with his teenage son Tim, entrepreneur and thought leader Rich Christiansen shares a unique and personal view on successfully parenting today’s teenagers. Through a collection of engaging stories and parables, Rich and Tim provide “Power Tools,” teaching the principles of . read more...

Bootstrap Business
A Step-by-Step Business Survival Guide Business books tend to be Sterile and Academic. Not worth the time to read. Bootstrap Business is Vibrant and Actionable. It explains Rich & Ron's process, describing in detail how you can take a $5,000 investment and bootstrap a successful . read more...



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