11 Year Old Managing Engineers In India

Saturday 17 November 2007 @ 10:15 am
2TieaTie.com

The beginning of this past summer I committed to myself to begin teaching my three oldest sons fundamental business principles. I decided the best way to do this would to actually build a businesses together. Each Saturday and Sunday afternoon my three sons and I would go down in my office and have a “board meeting”.

The first few meetings began as a brainstorm where we would discuss potential businesses. Nothing was off the table. We had some real interesting ideas pop up (particularly from my 11 year old Nathan). After several weeks we narrowed down the business options and informally discussed the pro’s and con’s using the Porter Model. What did we settle on? A website focusing on How To Tie a Tie. Why you ask? Well in our research we discovered that the 4th most searched “How To” phrase on the internet is How to tie a tie. There are over 2,000 searched a day on this term. Once decided we were off and running to the races. It has been a rather slow moving project, but one that has simply been life changing for my boys.

How To Tie A Tie Diagram

I am thrilled today to announce that last week we formally launched our website www.2tieatie.com. So why was this so important to me? The primary reason I wanted to do this with my sons was to give them a feel early in their life of what it took to create a business. I also wanted them to live the process not just talk about it. I also wanted them to take some ownership in saving and preparing for college in a manner different than just getting a job. Not that I don’t want them to also have a job and work hard, I do. But I want them in the mindset of creating assets rather than working a job. There has been one huge side benefit from this project that I had not pre-mediated. It has been the process of exposing my sons to the global economy. As we were discussing the project last night it was pointed out that:

    The project plan and specification had been put together by us in Utah.

    The initial site design was done in Ahmedabad India. With over 10 back and forth iterations of the design.

    The witting of the step by step instructions done initially by a writer in Eastern Europe (and failed).

    We then engaged a professional witter in the USA that I had previously worked with

    The picture diagrams were done by a talented diagrammer in in Pakistan

    The Assembly of the Pictures and Steps were then returned to India for build out and engineering

    The Quality assurance and debug of the site done by my sons back in Utah

    The online store is being done using Amazon.com which is located in New York

    The Video diagrams is being outsourced to my oldest sons 17 year old friends Scott and Wyatt

    The ties that we will eventually sell on the website will come from Thailand and Korea

    We engaged several link building efforts with two different firms, one in Southern India and the other in Romania

    We also did a press announcement which was distributed out of Washington State

Wow, that is quite the world tour for a eleven year old. The reality is, we live in a global economy and the only way our children will thrive is to learn to dance in this world. I am so proud of how my sons have interacted and embraced this experience. All said, I think the experience interacting and coordinating the efforts all around the world proved to be of more value than the business experience.

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Rich Christiansen