Freeze Your Cookies Off 5k

Monday 5 November 2012 @ 10:01 pm

What are you doing the Saturday before Thanksgiving? What’s your health and diet plan as the holiday season rolls in?

One of my teams is headed by moms, and here’s their solution to dealing with extra calories during Thanksgiving and every other day of the year too. They call themselves Cookie Athletes and they commit to workout so they can eat cookies (or pie, or extra Thanksgiving rolls, and tons of turkey and gravy, etc.) I’m starting to learn this is really a popular lifestyle–and I have to say I quite like it.

Going without treats indefinitely is not going to happen. Instead…workout. Simple. 

If you’re free on November 17th (the Saturday before Thanksgiving) Come take part in the race this team of moms put together. Run the 3 mile course, indulge in cookies and hot cocoa at the finishline, and just have fun. Additionally, a portion of every race entry goes to support one of my favorite organizations, Choice Humanitarian, the organization my teen team worked with in Guatemala

It’s a great weekend to bust out a 5K. Join us.


  • NOVEMBER 17TH, 9:00 AM
  • $20 PER PERSON. $85 PER FAMILY OF FIVE. (Prices go up Nov. 8th)


Cookie Athlete - Freeze Your Cookies Off

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The Linker Boys Return as Men

Monday 9 July 2012 @ 8:23 pm

Every once in a while you have joyous occasions in life. I’ve had more than my fair share in the last month or so. Between Guatemala and Father’s Day, it’s been pretty rock star. But today I’m sitting in the middle of a purely joyous moment.

Jeff Lewis just walked in the door. He’s spent the last two years in Iowa. Johnny just returned from Japan. And Scott and Wyatt both went to South Carolina. This is the first in over two years that I’ve been together here with these guys. Pure joy. 

This group was indeed my first four hires, and what we affectionately now refer to as “The Linker Boys”. They accomplished amazing things in our company Castlewave. In fact, they were kind of the secret sauce behind the Wizard of Oz and some of the things we accomplished in that organization. Castlewave was the test business when we were writing Bootstrap Business.

In keeping with this joyful moment, and now that we’ve captured all this great wisdom in one place, I’m going to ask each one of these boys to say something. Although I realize I can’t call them boys anymore. These guys are now men, as shown by their facial hair—except for Jeff and I (and we’re not talking about that!)

So here we have a snippet of advice (especially for young people or teenagers, but applicable to all) about creating business and doing business.

Never give up. Keep moving forward. When you wake up in the morning, remember to stay awake and not fall asleep back into the normal grind of things. Instead, always reach higher and see yourself as someone who can do something. I think when you fight and win that battle inside of your own mind, then you can win at any other battle in life.

And I’d like to add to that…Zig Zag!

I’ve learned that the quality of our prayers is really the biggest indicator of how successful and meaningful our life will be. So consider the quality of your prayers.

I’m Christian, my mentor is an atheist, and we work with people all over the world of different faiths. It doesn’t matter what or who you believe in–you should always call on your higher power.

And I’d also like to add to that…Zig Zag!

One of my mottos has become “live and learn”. In combination with that Rich’s “work hard and play hard” principle. I’ve learned that life is about living and learning. Learning from our mistakes and then moving on. Also working to together and then playing hard together. It makes is a lot easier to excel and have a drive for life.

Of course, I’d like to add to that, Zig Zag. You actually just describe zig zag because we have a life balance but we push it to extremes. Cross the line of balance as frequently as possible. Work hard, play hard!

Don’t be afraid of the unplanned. You’ll have lots of things planned in life and if you stick rigidly to a plan you will fail, but if you are willing to be flexible with the plan, and still stick as close to the plan as possible, while being flexible. That’s when you find success.

…And Zig Zag!

That’s wonderful and amazing advice from four young men. Watch these young men and the amazing things that they do.

We have in our office a wall that we call the “Live Strong, Die Hard. Defenders-of-the-Faith-Wall.” These four young men were the first people to have their photos posted up on that wall.

I expect amazing things from these four young men. Go forward and let’s knock it out of the park. What delightful time it is to have these little exchanges in life. I thoroughly enjoyed this moment with my young men.

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Incredible Power of 1

Monday 11 June 2012 @ 2:59 am

One very humble small man, wearing home-spun clothing, walked across India. Hundreds of thousands followed and British rule was overthrown. And so we see the potential power of one for good. Unfortunately, the inverse is true as well.

When I last left you we were extreme zig zagging and preparing to hike out of Havasupi Falls in Arizona. Our group waited until the sun was starting to set and we began hiking out of the canyon.  The trail is approximately 10 miles long,  1,600 vertical feet total, and it was 100+ degree at 6:00 p.m.

Throughout the entire scout trip there had been one young man who had ignored all the rules, including the buddy system rules. In fact, he took it a step further and intentionally took every opportunity to hide behind rocks, or do his own little thing.

As we hiked up the trail that evening, it soon began to get dark. Our patient, incredible ecclesiastical leader took it upon himself to watch this young man. Several times the monitor saw this young man hop off the trail, and sit down behind a bush as everyone else was passing.

I was in the very back sweeping, helping the boys who were struggling a bit coming up the trail. One of my tactics for keeping the kids going was to just start talking about what we were going to have for breakfast. Pretty soon everyone was deeply engaged in talking about their waffles stacked four deep, their eggs-over-easy, and what kind of bacon they were going to have. In the middle of our salivating over breakfast, this young man once again disappeared.

In horror our leader dropped his pack and ran back. He could not find the young man, so he also ran ahead to check with another group. No such luck. They hadn’t seen him. We figured that somehow he must have come along, so we proceeded up the path.

Finally we got to the last phase of the hike–a very tight 1,600 foot high set of zig zags, switch backs going up the face of the cliff. At this point it was approximately 10:00 p.m. and our prospects were very concerning as we still hadn’t encountered this young man.

Our leader ran ahead to validate that indeed they had not seen the boy from our group. I stayed back.

At one point we saw lights way, way down in the canyon, so I ran back down the canyon. To my dismay indeed this was not the young man or the group following us. I hiked back up.

After finding another large scout group I requested that they help scour the canyon. Then I raced back up the canyon to discover indeed he had been found.

I raced back down to call off the search party.

On the other side of the story we had some powerful “ones”. We had one 16-year-old man who, despite how difficult the trail was, carried my pack. There was one dear friend, who sat and waited for me as I was going back down the last time. There was a scoutmaster deeply concerned. There were prayers offered. Indeed the power of one is great to both extremes.

I think in all of our organizations and in all of our situations we need to make sure that we seek out the “ones” that align well, in order to get maximum enjoyment and production out of life.

I love the book “Good to Great” by Collins. One of his statements is, “the key to a successful business is getting the right people on the right bus in the right seats”. Indeed in business and in life, that is the case.

Now in the case of this young man he is learning and progressing so we can’t kick him off the bus. However in our efforts and enterprises, we really need to have people understand the implications.

In this scout scenario, hours and hours were wasted at great sacrifice to the entire group. It’s often that we forget how our individual selfish behaviors can so dramatically impact others. Our decisions have lasting impact with all those around us and it’s really important that we remember that we get people who are team players. I always say I’d far rather have B talent that give A effort, than A talent that give B effort.

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The Power of Unplugging

Sunday 29 April 2012 @ 10:27 pm

This past week I took my entire family down to the Caribbean for a grand family celebration.

My oldest son, John recently returned from two years in Japan, and my second son Matthew is preparing to go to Italy. During this short time we have when both boys are home, we decided to take the whole family on a trip to play and celebrate together.

The first day I found myself a little antsy reaching for my cell phone or other technology, but then an amazing thing happened. In no time I was weaned from the addiction and the technology bad habit. The result was that I was able to think on a deeper and clearer level.

I think so often the things we think are helping us be productive are no more than a noise or just “movement”. I’ve previously posted about the difference between motion and momentum. And indeed in creating a business the difference between success and failure frequently comes from engaging only in the momentum activities.

This week I’ve concluded that everybody needs to take time to unplugged for clarity and to get focus back in his or her life. I know I’ve come back not only resolved but also with clarity of thought in several areas that had been eluding me earlier.

Unplug. You’ll find great power in it. Give your full attention to your family and your loved ones for an extended duration. I promise it will have impact in your lives.

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Zigzag to Success – Zig Zag Principle #71

Thursday 19 April 2012 @ 10:47 am


The Zig Zag Principle is a disciplined approach to business and life.  It is not an “easy” approach; in fact, it requires incredible effort to traverse the mountain before you as you make your way to your destination. But being willing to zigzag—and then doing it with control—will help you build a business and a life that will be stable and strong. As we wrap up this journey we’ve taken together, I want to reiterate the underpinnings of the Zigzag Principle:

You must begin by creating a foundation. 

First, you need to look deep into you pockets and see what resources you have right now.  Second, you must determine what your beacon in the fog is going to be.  Third, you must identify and hold to the values you are going to follow in pursuit that particular goal.  And, finally, you must fuel your efforts with passion and determination. 

Once your foundation is set, you can begin to zig and zag toward your goal.  

The first zig is always to get to profitability.  If you do not meet this goal, then you must try something different and keep trying until you get your business or your life profitable.  The second zag is to use the cash from the previous zig to add resources. This requires that you to let go just a little bit and teach other people how to pursue your dream.  The next zig is to scale your business.  This is the part when you are working on your business, not in your business. 

There will be more zigs and zags as you work toward your final beacon in the fog. 

Just look forward and plan three zigs ahead.  The third zig out can be adjusted and changed to match the terrain of the trail you are following.  All of the zigs and zags need to be bound by guardrails.  These guardrails are the things that will keep you away from the trees, the weeds, and the cliffs.  They are aligned closely with your values.   Each zig and zag is bound by how much money, time, and personal resources you have pre-determined to put toward your goal.  In each case, there is a financial target you need to achieve before you can turn toward the next zig, and this target is always bound by your knowing what you can and can’t afford to lose.

As you hit each zig there will be a planned reward.

The rewards are the motivation that will make you and those around you chose to make that turn toward your next zag.

I set some very ambitious goals for myself when I was a rather ordinary young man living in rural Utah. At the time, I was determined to achieve success in life, and I considered a straight line to be the path to follow in achieving those goals. When I mowed lawns to save for college, I loved to finish a job and look back at those straight lines I had created. If there was a door in my way, I didn’t see any need to open it to get to the other side. If there was a cinderblock wall between me and my goal, I was generally smart enough to recognize my need to go around it, but not without considerable resentment and a consideration of the odds of my crashing straight through. 

Given all of the skiing and mountain climbing I’ve done, coupled with my wife’s insistence that we not chart our course to Disneyland as the crow flies, it’s curious to me that it took me as long as it did to realize that zigzagging really is both a law of nature and (with few exceptions) the most effective way of getting to where we’re headed. But I finally did come to that realization, and by adopting a philosophy that was once antithetical to my very nature, I have achieved considerably more success, even as I have maintained my sanity and my sense of balance and control over those things in my life that matter most. 

While this book has, at times, focused on business settings and practices, the Zigzag Principle can be used in any part of your life. It changes the rules from “one strike and you’re out” or “it’s all or nothing” to principles that help you navigate toward your beacon in the fog. 

You may miss the mark sometimes. That’s fine, as long as you take a minute to get your head above the fog and pinpoint once again where you’re headed. And as long as your zigs and zags are guided by your catalyzing statments. There is nothing more satisfying to me than standing with a son at the bottom of a ski slope and examining the tracks we’ve made in getting down a seemingly impossible slope. Or standing on a jagged mountain summit with my wife and children and retracing our steps to the top. Both are remarkable views – ones that I hope you too will enjoy.  


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Maintaining Balance – Zig Zag Principle #69

Thursday 5 April 2012 @ 8:32 am

Now, that doesn’t mean I lost my intensity. It doesn’t mean that I never end up out of balance. But my short session with Dr. Horne brought great clarity to the fact that it’s not worth giving up the things that matter most for the things that matter least.   This insight was part of what helped me see the Zig Zag Principle as a far better way to approach life.  Now, as I zig and zag from goal to goal, I will still put intense effort into achieving my dreams.  But at each turn, I’ve established a reward that for me inevitably includes my family (your approaches, of course, may differ).  And for each goal I pursue, I will set up guardrails that will determine the amount of time and effort I am willing to invest. There are not many ways to succeed without going out of balance for a period of time.  The key is to realize that you are going out of balance for a short period and then bounce back and take some time off to enjoy your life. 

My philosophy involves having a line of balance.  Many people think you achieve this line of balance by being at work exactly at 8 a.m. and leaving within minutes of 5, by getting eight hours of sleep each night, and by controlling life with a rigid schedule.  I don’t live my life that way. At times I live my life extremely out of balance. I’ll work so crazy hard that I think I’m going to die, and then I’ll cross over and go for a cruise where I sleep eighteen hours a day. Then I’ll charge back across the line and spend some incredible family time, then I’ll go work my guts out again and literally not sleep for a couple or three weeks while I start another new business. Then I’ll spend a month in the Himalayas with my family. The way I define balance is not to try walking the perfect line, but to cross that line of balance as frequently as possible.  This is the final form of zigzagging I would suggest.

Added to my own bad example of charging straight toward a goal is the example of an individual who completed his MBA program the same time I did.  He was a charismatic and brilliant man.  He had everything going for him—far more than the rest of us, really.  During school and after we graduated, he was fixated on the same path I was on.  He was going to the top and he was going to succeed at all costs. I guess the only real difference between us is that I am fortunate enough to have a wife who has helped me become grounded and remember what really matters in my life. (Sometimes she has had to beat me over the head, but I count that as a form of help.) 

This man was relentless in his pursuit of wealth.  He racked up frequent flier miles and spent even more time away from his family than I did.  He did whatever it took to get to the top, and he got there.   In fact, by some measures, he has achieved a level of success I might have been envious of at one point in my life.  But now, as I look back over my life and this man’s life, I see some significant differences. He has been married and divorced multiple times.  He has had more flings than I can count with my hands and my toes.  He has no relationship with his children; in fact, they will not even talk to him.

I look at him, and I am so grateful that Dr. Horne took the time to counsel with me—and then put me on a transatlantic flight to think about what he said.  As a result, my son Nathan, who would not let me touch him because he did not know who I was, now calls me his hero.  Success is not worth heading over a cliff or getting so out of balance that we lose control.  Everything in life requires balance.  The best skiers cross that line of balance as often as possible as they race down the hill.  But they know how to keep their momentum and stay upright through the race, rather than crashing and burning.

A key to maintaining our balance in life and in business is not getting so tightly wound up and so intense that we do not get in a rhythm, or what the best athletes call flow.  In his book, Golf is Not a Game of Perfect, sports psychologist Bob Rotella, who has worked with many of the world’s greatest golfers, talks about the mindset the best golfers have to get into. When golfers are playing at their peak, Rotella says, they are only using a part of their brain while the other part is shut down.  It is almost as if they are in a trance.  Things just come naturally to them.   They are relaxed, and they let the intuitive and creative part of their brain do the work.  That is flow.

Many of us, on the other hand, get so stressed and uptight that we create our own failures.  Our stress then creates a form of reverse psychology, similar to what happens when I’m golfing and see a water hazard off to the left.  If I allow myself to think (which Rotella would suggest I not do!), I tell myself,  “Don’t go left into the water.” And, just like that, the ball invariably ends up going left right into the pond.  The same thing is true as we pursue our beacons in the fog. If we get fixated on the things we think we can’t do or if we get consumed with the possibility of a little error or failure, we get wound up too tight.  And that actually translates into negative behaviors that undercut our efforts.  

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Avoiding the All-Or-Nothing Trap – Zig Zag Principle #68

Thursday 29 March 2012 @ 12:15 pm

I grew up in a rural community.  My father was completely blind.  I am the oldest of four sons, and as long as I can remember I have had entrepreneurial desires.  Despite some lofty ambitions, I was never any kind of a standout kid.  I was one of those boys who was often overlooked, and I spent a lot of time hoping I wasn’t the last kid picked on the basketball team. Nonetheless, I had this incredible and deep desire to do something of significance with my life.

I remember when I was eighteen years old and just finishing up high school, I wrote down some personal goals. I had always been goal-oriented, and my mother encouraged me to write down my goals. One of those goals was to become the CEO of a major company. Even though I wrote it down, I knew that was as far off a goal as I could have set.  I didn’t think that there was any chance or any possibility in the world of actually ever reaching that goal at that time; in fact, I might as well have written that I was going to sprout wings and flap my way to the moon.  But that became a powerful goal. It was my beacon in the fog.

I was very fortunate to have been able to get a good education.  After graduating, I worked hard and had some incredible opportunities.  And I ended up having the opportunity to work as a CEO and a general manager at some large and well-known companies.  Midway through my career in corporate America, I was given a leadership role in a large, international organization.  I was eager and determined to earn my stripes, and I basically committed to do so at all costs. I was a very young general manager of the U.S. division, and I was determined to do anything that was necessary to succeed. My commitment bordered on insane. I had a young family, but I was traveling hundreds of thousands of miles every year.  There were nights I would stay at the office all night long to do what I felt needed to be done.  I was going to succeed, and I didn’t care about the costs.  Then I learned the lesson that it is not worth risking everything of importance in your life to achieve success. The division I was over became very successful.  In the middle of our run, my mentor and boss, Dr. Peter Horne, called my secretary and said, “I need to have a visit with Rich.”  That meant jumping on a plane, flying to Atlanta, then from Atlanta to Amsterdam, and from Amsterdam across the channel to Birmingham, England.  Door-to-door, this was a twenty-hour trip. When I arrived, Dr. Horne pulled me into his office and sat me down.   He then said, “Rich, we’re really delighted with the progress you’ve made in the business. Things are coming along rather nicely.” And then he made this comment, which has stuck with me: “I want you to remember one thing though, Rich. You can replace almost anything in this world. You can replace a car. You can replace a job. You can replace money. But you can’t replace your health, you can’t replace your trust relationships, and, most importantly, you can’t replace your family.” Then he shooed me out of his office, and I began the long journey home. 

Those twenty hours, which I spent alone on a very crowded airplane, gave me plenty of time to think about what Dr. Horne had just said.  Most of my thoughts centered on my wife and children.  For years I had been telling my wife, “This next project is a big one for me.  I am going to give it my all for six months, so don’t plan on seeing much of me.  But once I finish it, things will be different.”   The six months would pass.  I would complete the project, and then a new project would come along and I would start the cycle all over again.  Those six months had turned into years as I kept promising, “If I give my all to this for six months, then we will have it made.” As we crossed the Alantic, I reflected on a trip I had taken to India some months before.  When I got home, all of my sons and I came down with whooping cough, or pertussis.  We had all been immunized, but somehow we contracted this miserable illness.  It was terrible.  I remember coughing so hard one day that I literally vomited, but I lacked the discipline to take some time off from my work to get better and help my wife with our sons.  My youngest son at the time was Nathan.  He was less than a year old when we all got sick, and it was life-threatening for him.  In fact, he ended up in the hospital, where my wife took care of him because I was too busy.

Flying home, I realized I was falling into the “all or nothing trap,” and I resolved that I was going to do better as a father and husband, and when I got home I made it a point to gather my young sons together, give them each a hug, and tell them I love them.  But when I went to pick up Nathan, he hollered and screamed.  As he pushed me away, I realized he did not even know who I was.  At that moment, I realized that achieving my goal of being a CEO was not worth losing the love of my family.  And I began to change both my priorities and how I actually lived my life.

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Reward Yourself – Zig Zag Principle #65

Thursday 8 March 2012 @ 1:21 pm

Reward Yourself 

Some people are good about rewarding team members and employees, but they’re not so good at rewarding themselves. I’ve fallen into that trap myself more than once; but I think I’ve finally learned that if I have an emotional meltdown, it’s usually because I haven’t followed through on feeding my inner-self. 

Just as I was taking the frightening leap from being employed at a full-time job to being a full-time entrepreneur, I was playing basketball and blew out my Achilles tendon, which had to be repaired surgically.  Six weeks later, while pushing too hard at my physical therapy, I blew it out again.  This was a tough time.  It’s not in my nature to sit around, but all I could do was sit in my bed and work on my computer.  I had started a small business, but there was very little I could do to move it forward. I knew that I had the choice to either sink or swim, but I felt myself sinking—and fast. 

I finally called my partners into my bedroom, where we talked about our predicament.  In mapping out what we could do to salvage the situation, I proposed that if we achieved the success we had our sights on, we would reward ourselves, together with our wives, by going on a cruise.  We went to work, and as I lay in bed day after day, I pictured success as sitting with my partners and our wives on an upper deck, toasting our success as we watched the sun set.  That image drove me to achieve my goals, even though the odds were stacked against me. 

We did indeed hit our goal, and I cannot convey the depth of my joy and satisfaction as we sat around that table and I offered this simple toast, “We did it.  We made it.”  

With that lesson in mind, consider what would have happened had we not taken the celebratory trip?  All too often, people intend to give themselves rewards, but then they become martyrs.  They start thinking, “I am just too busy,” or “I should put this money back into the business.”  I know that had I not taken that dreamed-about cruise, my subconscious would have revolted, which would have damaged my desire to dig deep and sacrifice in the future.

I use little rewards throughout the day to motivate myself, particularly when I’m really having a tough day. When I’m dealing with difficult issues, I might tell myself something like, “When I get through this, I’m going to go outside and smell the air and I’m going to watch the ducks for ten minutes.” There are all kinds of ways we can reward ourselves quietly throughout the day, and they can help us keep our head above water. 


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Staying out of the Weeds – Zig Zag Principle #56

Thursday 5 January 2012 @ 1:51 pm

Staying out of the WeedsWeeds are diversions, inefficiencies, and even short-term successes that distract you from the course you have set for yourself.  Weeds can be either negative or positive forces.  They may take the form of being stuck with a large team you just can’t find a way to keep motivated.  They might involve becoming so mesmerized with the profitability you’ve achieved that you forget to move on to your next step.  Your personal weeds might have to do with a tendency to continually react to everyone else’s demands instead of moving toward your goal.

Just as important as establishing the values that will serve as your road map is your need to set up the guardrails that will keep you out of the weeds.  The guardrails you’ll need to keep you out of the weeds are very personal and will differ according to your circumstances and objectives. Everyone should have guardrails in place for the various parts of each zig and zag so that you are always in control of your financial number, your allocation of time, your duration of time, and your financial targetYour other guardrails will be determined by factors such as your tolerance for risk, your family’s tolerance for risk, your value system, and what portion of your personal network you are willing to expose to your endeavor. 

I’m going to share some of my guardrails, but remember that these are my rules, not yours.  I share them only to illustrate how important it is to give careful, specific thought to your guardrails, rather than attempting to put them in place when you’re in the middle of heading over the cliff:

·                     I will not jeopardize the financial stability of my home or family.  I am not going to mortgage my house for my business.

·                     I like to keep my teams small (under fifteen people).

·                     I will be very careful in taking venture capital.  I want to retain ownership in my companies.

·                     I must control the finances of my business.  

·                     I will not sign personal guarantees on a business I do not personally control. 

·                     I will protect my personal network. 

·                     I will not get involved in a business that goes against my personal moral values. 

·                     I will not do anything illegal or unethical.

·                     I will not work with people I do not enjoy.  Whether it is a customer, a vendor, or an employee, life is too short to work with miserable people.

My list is actually longer, but these are a few examples of my guardrails.  If I find myself getting near the edge on any of these, my wife, my business partner, or my executive admin each knows me well enough to tell me I am starting to cross the line.  And I expect them to not stand by silently.


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The Business of Marriage

Thursday 15 December 2011 @ 4:48 pm

Anyone who knows me personally knows how important marriage and family are to me. Anyone who reads my blog knows that by now too.

My children and especially my beautiful wife are vital to my happiness and every success I’ve found.

Like most of you I too have blocked out my calendar to spend the holidays with my family exclusively. But before I wind things down here at the office I want to pass on some information about an amazing workshop designed exclusively for married couples.

The event is called, The Business of Marriage Relationship Seminar. It is being put on by an amazing couple Dino & Shannon Watts. If you attended The Zig Zag Principle launch party you will remember Dino as the smart, exuberant, and hilarious emcee.

I encourage you to attend, and if possible book before tomorrow night.

Until midnight December 16, 2011, you can get 75% OFF this live, 3-day event.

Grab your tickets here, and save 75%.

On the site you can watch an informational video from the eloquent Dino Watts. In addition to the 75% discount on the event, Dino is giving out five Holiday Gifts:

– VIP Seating at The Business of Marriage seminar. 
– 2 tickets to pre-event session
Recession Proof your Marriage, a 68 page e-book 
– The entire Marriage Mastery 6 audio library (in .mp3s)
Marriage Mastery companion workbook (.pdf)

So hop over to Dino’s site, learn more about The Business of Marriage Seminar, and hopefully I’ll see you there.

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Rich Christiansen