I throw my cell phone down in disgust. As it clacks on the desk I hope that it doesn’t crack the screen. Luckily it doesn’t.

Twenty seven seconds ago I heard the familiar cell phone bing, indicating a voicemail, and I instantly knew what to expect—another misaligned request. Seven times in the last three days I have received calls from the same individual.

The problem is each call leads to another request or demand, each of which is completely distracting and outside of my area of focus. I kick myself thinking, “Why can’t you even follow your own rules?”

These rules I’m referring to come from the wise and successful Rick Sapio. Several years ago I first had the opportunity to meet this amazingly insightful, thoughtful businessperson, and I’ve enjoyed associating with him ever since. He is arguably one of the people that I enjoy dealing with more than anyone else in the country. I truly respect him and know his motivations are properly aligned. 

Rick hails from Dallas, Texas where he runs a company called Mutual Capital Alliance. He also has a training website called Business Finishing School. This solid and practical site offers sequences and information and steps to help someone successfully launch.

Rick’s first module is Value-Based Decision Making. In this module, one of his fundamental teachings is The Doorman Principle. Indeed this is the very principle I violated.

The Doorman Principle is the very deliberate practice of:
–    Setting your values and rules.
–    Aligning them with your business purpose.
–    And then putting a “doorman” in place.

Together your doorman and your values guard whom you let into your business and your life. Indeed, no one should get to you without going through this pivotal person. As a result you stay focused.
–    Only the appropriate things come to you.
–    You remain focused on the critical things that will bring success.
–    Your tasks are in alignment with what you are Sattempting to accomplish. 

I have often heard it said that, “The difference between a successful men and an incredibly successful men, is the frequency in which they say ‘no’.” Incredibly successful people say no much more frequently.

Of course, this doesn’t mean that you have to do it in a negative or caustic way. Saying “No, this doesn’t align with my values,” is a simple and effect way to decline.

I have discovered if I respond to every stimulus that hit me then I end up running myself into a frazzle and accomplishing little good. Indeed these seven phone calls this past week have been distractions. Had I followed my own rules (or Rick Sapio’s rules, rather) I could have avoided the entire derailment.

I encourage all of you to apply the Doorman Principle. Establish clearly what your values are and then put a doorman in place. Now if you don’t have an executive admin, you can devise some other creative way to implement The Doorman Principle. It’s simply imperative that there is a buffer that allows you to easily and deliberately say no to the things that are not consistent with your values.

I thank Rick Sapio for teaching this powerful principle. Rick, I am going to do a better job of applying this and I encourage each of you to visit The Business Finishing School website to learn more.