Google’s proclaimed mantra is, “Do No Evil”. Anyone who has worked intimately with Google knows that if you invert that mantra—that is often what you find.

I’ve signed one contract in my life that basically says, “Trust us. We’ll pay you whatever percentage we feel like, but trust us. It will be fair. If there’s a problem, don’t worry about it. We’ll fix it. Just trust us.” That contract was indeed with Google.

This past week I’m aware of seven individuals and companies that had their Adsense accounts shut down by Google.

Google waited until the end of the month, held all of the money earned by these individuals and companies, and shut down the accounts.

Interestingly there is:
– No way to contact Google.
– No way to find out if there was some sort of account violation.
– No way to find out what the problem was.
– No one even has a clue if they did something wrong. In talking with these seven individuals, they honestly don’t believe there was a violation on their part.
– Absolutely no recourse for a person who has had a Google account shut down.
One of my teams actually had $40,000 withheld, and that’s more than just a little bit of pain.

Moral of the story is, often times when organizations and companies get too big they get too arrogant and too confident. I found myself on the other side of that equation when I worked at Novell. We owned something like 87% of the marketplace and we got downright arrogant and flagrant. Often times that led to terrible customer service and mistreating our clients.

What was the result? The first opportunity that everyone had to run away from Novell they did. Then they ran right into Microsoft’s arms. Tell me what do you know of Novell anymore? Basically the network operating system and arguably the greatest opportunities to dominate the Web was lost by Novell due to this type of attitude and arrogance.

I admit I love the technology of Google. However, I have this crazy love-hate relationship with Google. Right now it’s skewing more to the hate side. Regardless, I can say this with confidence—when you treat customers and clients and influencers like Google is doing, it never yields positive results.

I would invite all of you to join me. I will now be using Bing as my search engine. Yes, I went to the dark side. As a formal person who fought Microsoft tooth and nail, I will now use Bing. Indeed, I’m delighted by how accurate and refined the results are

Bit by bit, (as I said in a post several months ago) we vote with our dollars and go silently.

I will continue to try to work with Google, because it’s mandatory in my business. But I will continue to vote with my dollars until I have reason to do otherwise. I’d invite everyone to take a look at Microsoft and help reverse some of this do no evil that is occurring in the search-engine marketplace.