We’d like to introduce you to one of our brave souls that will be joining Team Zig Zag down in St. George, Utah for the Triathalon. Nathan Gwilliam has taken on this challenge to join our team to swim, bike and run–all in the name of The Zig Zag Principle. Since his youth, Nathan has been a goal setter. In high school he read The Seven Habits of Highly Effective People by Stephen R. Covey, and it changed his life. Since then he’s set goals that have molded him into the successful entrepreneur he is today. He likes to say, “If you don’t know where you are going, you’ll never get there.” This attitude makes Nathan the perfect addition to the Zig Zag Principle Tri Team.

You’d think the finish line would be his favorite part of the triathalon, but it’s not. Nathan loves the training leading up to the big day. He really enjoys training as a team–especially when it’s a team of good friends. Also, Nathan said he enjoyed improving his time and working toward better health. But, if he had to pick a particular part of the race that’s his favorite, he says that he’s most comfortable with the running.

Nathan has quite an impressive resume on and off of the field. Currently he is the owner of Social Nexus, an organization that grows world-class Internet, mobile, and social ventures. Meaning he can help you with:
Digital Strategy
Design & Development
Social Marketing
Digital Monetization

He has zig zagged all over the place from founding Adoption.com and building it into the world’s most-used adoption service to developing the initial strategy and site for Law.com. He has built a variety of other ventures, such as Families.com, Ofertas.com.br (a Groupon competitor in Brazil), Viajamos.com.br (a Brazilian travel social network) and WeSpeak.com (a language-learning social network).

With such a varied and impressive background, Nathan has great advice for the apsiring entrepreneurs.

From an early business failure, Nathan learned that entrepreneurs can become very distracted on things that don’t matter. The best advice that he would give a new entrepreneur would be to focus on getting your product to market as quickly, inexpensively and effectively as you can. The power of stability comes from profitability.

Nathan said it’s important to understand a few business myths:

  • He believes in the rule of 3’s….It always costs 3 times more than what you think to get your business going and you end up with ⅓ of the profit. Therefore Nathan strongly believes that bootstrapping a business is where it’s at. Do anything possible NOT to borrow investment money.
  • Another one is the myth about entrepreneurs ~ that they are risk takers. The reality of it is that they don’t take “more” risks, they just take “calculated” risks.
  • And lastly, that being an entrepreneur is unstable. The truth is, if you own your own business, you will be the last one to get fired! You have more stability working for yourself than working for a large company.

In conclusion, Nathan says “Life is so short, pick something you love and something that makes a difference. Not just something that makes you a buck, but something that makes a difference. You’ll have left the world a better place when you retire.”

Best of luck Nathan to you with your Zig Zagging during the race and with all your business adventures!