Each company or organization needs to make its own set of values and rules that it wants to live by.  Rick has a few rules based on his values that determine the kinds of people he will hire.  Some examples of these rules include:

  1. They must be responsible.
  2. They must have a credit score about 700.
  3. They must have a college degree.
  4. They must have a minimum of five years experience in their profession.


Some of his rules for the people that he won’t hire are:

  1. I will not hire anyone that is a close friend.  
  2. I will not hire anyone who has been unemployed for a long period of time.  
  3. I will not hire anyone who does not value what we value.
  4. I will not hire anyone who is late to an interview.

Listing the values that you want to travel on in your organization is not just limited to your business.  You should set up values and rules to travel on in other areas of your life where you are striving to reach a goal.  Some of these areas could include:

  • Projects that you are involved in.
  • Charitable groups you are involved with.
  • Organizations that your children are involved in.
  • Your children’s friends.
  • Future business decisions.
  • Your personal habits.
  • Your health and well-being.

These are some of the ideas that Rick came up with, but this list should be personally tailored to you, your essential nature, your hopes and dreams, and your abilities.  Using value-based decision making can help you in your business, key relationships, parenting efforts, and virtually every other area of your life.  These values will help you avoid mistakes and make you more aware of where you are traveling on this road to success.


Eating our Own Cooking

As soon as we realized that we were getting our trading company back, Curtis and I sat down and mapped out the values we felt were essential for Froghair.  We went through the exercises in the section below and came up with the following list:

  • Competence – We are a competent team.
  • Cooperation – We value teamwork. We work together, we win together, and we waddle together. We cooperate.
  • Freedom – We believe in freedom.  Not only for the company but also in our personal lives.  We support and help our team members to become free – financially, physically, and mentally free.
  • Helping Society – We believe in helping society.  There are a lot of human needs. The most important is to live, love, learn, and matter.  We want to give back and to make a difference.
  • Independence – We believe in being accountable for our own destiny.  We’re not big believers in grants and handouts.  We take accountability for our own destiny.
  • Integrity – We try to do the right thing.  We are not always perfect, but our intent is to consciously work toward doing the right thing.
  • Leadership – Leadership can be lonely, but we have the courage to stand out in the cold if needs be to do the right things, even if those things are not popular. 
  • Responsibility and accountability – We have an attitude of “I’ll do it!”  We don’t say, “I’ll try to get around to it,” we just do it.  Not only do we do it, we take accountability for what happens – good or bad.
  • Gratitude – We’re a company of gratitude.  We’re grateful to God.  We’re grateful to each other. We’re grateful for our relationships and for the opportunities we have.  We expect our team members to be grateful as well.
  • Culturally sensitive – We embrace the people and places of the world. We value diversity.  We work on a daily basis with a wide variety of ethnic and religious groups, without bias.


These are the values we have worked hard to establish.  Our infrastructure is solidly in place, and it helps us ensure that we bring people into the culture of our company who are in alignment with our values.



These first three chapters have set the foundation for us to deliberately begin to zig and zag. You first assessed all of your resources so that you know what you are starting with at your beginning point.  Then you defined your beacon in the fog, or your destination point.  You know where you are going.  You have passion and a catalyzing statement that is the emotional fuel that will propel your vehicle to your destination.  Finally, you have defined the values or road system that you will take to get you to your final goal.  These four elements are what will get you on your way to your first zig!  In the next chapter we’ll be tackling Zig Number 1 – Driving to Profitability.