Today I’m honored to be a guest contributor on the insightful and informative site of my friend and colleague Michael R. Drew— Of course, I love the catchy name…Beneath the Cover, but I also regularly benefit from the stellar posts such as this recent one: Share Your Downside Openly to Increase Trust & Sales. It’s chockfull of great advice and it’s pretty darn humorous as well.

As an exceptional marketer, an intense thinker, and a whirlwind doer, Michael has played a key role in creating more than 50 national bestsellers. I’m thrilled to have my piece Whose Team Do You Play On? on his site today. Please check it out, and feel free to explore the other content too.

Beneath The Cover strives to “uncover” the entire book industry, so it’s a good place to find insider info. (From “Our articles contain the most up-to-date details and news from writing to publishing, authors to consumers, agents to distributors—and everything in between.”

I suppose it’s true that you can’t judge a book by it’s cover, so go Beneath the Cover and find out more.