Dear Friends, Colleagues, and Dedicated Followers:

I still can’t believe that an esteemed publisher like McGraw Hill is publishing my book!

However, Saturday I officially pre-launched the book before a crowd of 200+ serious entrepreneurs, business owners, and colleagues who embraced the principle and even pre-ordered the book. (Check out the pictures and other highlights from the event on my Rich Christiansen Facebook page.) Now the whirlwind officially begins.

I’m so excited about Zig Zag Principle, and I believe in this concept so strongly, that I want to share Zig Zag Principle with everyone. Today that’s most easily done via blog. So yes, I’m posting the book, in its entirety, on my blog. Every few days I’ll post a bit so you can read along and come to understand fundamentally what I’m passionate about. It starts today–read the intro of the book below.

Zig Zag Principle is the best I have to offer. I hope you enjoy reading the book, as much as I delighted in writing it.




Deliberate Detours

Not long ago, I took my fourteen-year-old son skiing for only his third time. In getting off the lift, we accidentally took a wrong turn and ended up with nowhere to go but down a difficult black diamond run. As we stood at the top of this cliff, this inexperienced skiier looked down in shear horror and exclaimed:  “I am going to die!”

In an attempt to calm his understandable fears, I explained that he didn’t need to head straight down the mountainside, that even an expert skiier would survey the drop and decide to zigzag down the steep slope. I instructed him not to look at the bottom of the run, but to focus on skiing to a point across the hill and, once there, to turn and ski back across the slope to another pre-selected point.

As a concerned father, I knew my son’s chances of getting to the bottom without breaking his leg or neck were far greater with this approach than if he just barreled straight down the mountain. No question, it took us a while to make our way down, but as he stood at the bottom of the run and looked back up to where he started, he realized the full import of what he had accomplished—and the lesson he had learned.