Several weeks ago a friend and I went to the Master’s Golf Tournament in Augusta Georgia. Of course this is such an amazing experience no one wants to leave the course, so by noon and after lunch we were both doing a little rain dance. We had to go to the restroom.
Ellis Taylor and I made our way to the restroom at the middle of the course, and much to our dismay found a line. Not just any line, but a HUGE line! We’re talking a line that is probably 500 people.
I though “oh, my heavens, this is going to take an hour.” The person in front of me saw my concern and said, “don’t worry about the line, it goes super fast and you are going to enjoy this experience.” I took a step back from the guy thinking, “this guy is a nut job, who enjoys waiting in line for a restroom.”
I got lost in conversation with Ellis and could not believe it when, five minutes later we were at the front of the line. I was absolutely shocked by what I saw. As we entered the restroom, here’s this super high spirited, hyper-charged guy with a hat and funny hair poking out dancing and yelling, “come on in, this way, this way.” He scurried us in pointing and directing to the back until we were literally jumping along. As we got to the back there is another crazy dancer with the voice of either a boxing announcer or an auctioneer, yelling and pointing to the various urinals as patrons approached. “Two in the back. Two in the corner.” Jumping up and down he yells, “zipper on the wall, zipper on the wall.” Then to the next group prancing around he yells as if he just won the lottery, “full house and two on the side,” pointing at the urinals. We were so excited by his “zipper on the wall” and “full house” we were just hippity-hopping, hippity-hopping right along.
I almost felt like I was at a circus and these guys were peddling peanuts and popcorn and cotton candy. It was downright engaging to the point that everyone did their business under direction of these auctioneers very quickly. As quickly as we were done a 3rd guy shooed us out in a fun kind of way.
As I got through that I was feeling all happy inside. “Wow, that was really pretty cool,” I said to Ellis. And then I thought, “wait a minute. What is sexy about going to the restroom?” Then it hit me . . . if your business or what you are offering does not have a lot of curb appeal—even if it is boring — if you get crazy excited about it and sell it strong people are still going to buy into it just out of the raw energy.
That’s what those kids at the Master’s were doing. They were using fancy words and saying, “zipper on the wall, in the corner, full house in the back, three on the side and two in the corner,” and they were literally making up words and having a blast with it. They sold it so strong that everyone was hopping right along.
Moral of the story: What ever you are doing in your business, sell it strong!
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Dear Friends and Associates,
As many of you know, this past year I was approached by McGraw Hill (one of the top business book publishers in the world) regarding writing the follow-on book to Bootstrap Business. I am so excited today to announce that the manuscript for The Zig Zag Principle is complete and being submitted this week. The book is scheduled to hit the book stores in September 2011. I am indeed very excited about this, but at the same time very nervous. Never in my life did I dream that I would have this opportunity. I have never considered myself an author or a speaker, yet the message is so important I feel compelled to present it. Indeed this is the best that I have to offer. I believe that the information in this book will change your life and the way you live it.
Below is a short 2 minute video from me sharing a personal message and details of Zig Zag. I hope you enjoy it.
I am boldly attempting to make this book a best seller and part of that does require that I aggressively promote and get pre-orders for the book. Although a bit uncomfortable for me, I believe in this so strongly and I am so vested that I would like to invite and encourage you to pre-order the book. If you do this, I will deliver you so much value it is a no-brainer for you. If you pre-order the book, here are four things I would like to offer you:
1) Because I will be publishing parts of the book through my blog, I would welcome any feedback you may have. For any of you that sign up for my blog, I will send you a PDF of the introduction and Chapter 1 of Zig Zag Principle. As well as an electronic copy of the last book that Ron Porter and I wrote titled Bootstrap Business.
2) Send you a personal, signed copy of Zig Zag Principle when it is released in September. The cost for the book is $19.95 + shipping and handling
3) My good friend Garrett B. Gunderson, a New York Times Best Selling author, has been very generous in my support and will provide 2 FREE tickets to Freedom FastTrack Financial Enlightenment on May 13-14th in SLC. This will be where we are formally pre-launching the book. This will be an intense, fun and enlightening seminar on life and wealth strategies. This is a $500 value.
4) If you cannot make the event, pre-order Zig Zag Principle and Garrett will provide his wealth strategies system 7 Steps to Cash Recovery also for free.
Thank you again. I acknowledge that without you my trusted network and strong supporters of Bootstrap Business, this never would have been possible. I sincerely look forward to our next interaction and providing you weekly updates on the Zig Zag Newsletter.
Best Regards,
Rich Christiansen
PS Any corporations that have interest in Zig Zag Principle please contact me directly and we will arrange a special offer for you.
Last week I opened the Kimono and expressed nervous excitement regarding the launch of The Zig Zag Principle. In the coming weeks, in addition to my weekly insights, you will begin receiving short extracts of the book. We are indeed going to provide this to you for free.
What I am going to share with you in Zig Zag will:
1. Increase the probability of success in whatever you are attempting to achieve
2. Take the high pressure levels out of your goal setting which will make your life more enjoyable
3. Give perspective and balance to how you approach goals and objectives
You are going to love love love this concept. I promise it will change the way you look at life and also how you look at business.
If you know anyone who is struggling to find success and balance in their life, I would encourage you to invite them to join this newsletter.
If you missed the announcement last week, anyone who pre-orders the book will get 2 free tickets to Freedom Fast Track’s financial enlightenment event on May 13th and 14th. This is a $495 value that Garrett is providing for FREE for those who support me by pre-ordering the book. (Once you order the book you will recieve the special code. This forum is where we will formally launch the book. In addition to this event you will also receive a free electronic copy of Bootstrap Business and the first two chapters of Zig Zag when you pre-order the book.
As part of this post, you will see a brief interview with Garrett regarding the event. I strongly encourage you to take advantage of this opportunity.
At this conference you will be introduced to The Zig Zag Principle as well as the incredible financial insights of Garrett Gunderson, the author of the New York Times best selling book “Killing Sacred Cows.” You will also see a presentation from Michael Drew on the Pendulum. Michael’s insights are life changing material. You will also hear from Leslie Householder who is the award-winning, best selling author of “The Jackrabbit Factor” as well as Glenn Morshower, Actor & Motivational Speaker and Kristi Frank – Season #1 of NBC’s “The Apprentice”
If you have not pre-ordered the book, I invite you to do so and come and enjoy this great event for Free. You can pre-order Zig Zag Principle by clicking this link.
I am super excited to share with you and look forward to personally visiting with you at the event.
Today Phil Mickelson ruined my perfectly good blog insight. The video will tell you why.
You can’t win it on the first day but you sure can lose it. I still contend that most of us should live by this rule both in business and in golf unless your name is Phil Mickelson.
Several years ago as I was golfing with my business partner Curtis Blair I had a very interesting thought. I was attempting to get inside of his brain, and indeed golf is a game of brain, and I turned to him and commented as he had about an eight or ten foot putt, “Curtis, why do you always make those putts?” He laughed and then, guess what? He made the putt. He went on that day to have a tear and made all the eight or ten foot putts.
The week before last we were driving to Southern Utah to have some discussions on our business, we stopped and we played a quick round of golf. I was having a rather difficult day. I had missed a number of putts, and right before I lined up to make what was a very important putt Curtis commented to me, “Rich, why do you always make those putts?” I had a real good laugh, and guess what? I made the putt.
In life, it’s so much that way. We oftentimes tell ourselves don’t do this, don’t do that, watch out for that, be careful! Guess what happens? We telegraph into the universe and all that our mind hears is that hesitancy, and we end up doing exactly the thing that we didn’t want to do. Business is very much about being pragmatic and thoughtful and deliberate and using real skills. However, there’s also a real mental part to the game.
In Bootstrap Business we talked about the heart and the head – the head being the intellectual part and the heart being the more intuitive part of the equation. It’s really important that when you look at succeeding or look at executing in your business that you ask yourself why do you always succeed in business. Why do you always make those putts? I promise you it will give you a higher probability of success, and it will also just make it a lot more fun.
